Materia

Materia aims to fulfil the hair color of your dreams and to make your dreams as lasting as possible. By fine-tuning the formula to enhance colour expression and higher dyeing performance we can achieve excellent manageability, beautiful, long-lasting color and soft silky hair with Materia. It all begins with high quality dyeing ingredients that penetrate the core of the hair shaft. From penetration to affinity, Materia is a cream-based hair coloring system that allows for new possibilities.