IAU Cleansing Freshment

A quality hair care routine starts with the first step - shampoo. In order to provide the nourishment that our hair requires, we must first remove any impurities or dirt from our scalp and hair for the rest to be properly absorbed.

The IAU Cleansing range contains a "Sulfobetaine blend" that washes the scalp and hair gently with a lathering cushion foam. One of the main factors for hair damage is friction during shampoo. By combining mild and plant-derived cleansing ingredients and sulfobetaine, a dense and fluffy foam quality is produced minimising any friction during the shampooing process. The foam wraps our scalp and hair and gently cleanses any impurities away.

◆ Gently and affectively cleanses the scalp and hair
◆ Protect the hair from friction during shampoo
◆ IAU foam is easily rinsed off
◆ Silicon free

IAU Cleansing Freshment targets the oily scalp removing odour or clogged pores for a refreshing sensation and smooth hair.
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